Marketing

Build campaigns from real depositor signals.

Composer is Nudge’s campaign workspace. Bring it forward in the workflow: build the audience, assemble the campaign brief, generate on-brand drafts across channels, and queue the next campaign without starting from a blank page.

Composer briefsSix-channel draftsLifecycle planning
Marketing

Built around the work your team is already doing.

What it does6 capabilities

Audience builder · New parents · HELOC

6 filters · combinable
CriteriaAND
Product propensity · HELOC ≥70%
Life event · New parents0–18mo
Engagement · Active in30d
Retention risk · Churn score< 40
Competitive context · Pays Chase$2K+
Behavior · Mobile sessions ≥8/mo
Live audience
1,284
depositors match all criteria
$48.6M
Total wallet
$1.9M
ARR potential
82%
Avg propensity
3.4yr
Avg tenure

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