We Value Human, Organizational, And Operational Intelligence, Not Just Artificial

See why Nudge has the team to solve financial wellness inequalities once and for all.

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Your guide to financial freedom and early retirement

Your guide to financial freedom and early retirement

The energy of a startup fuels our drive for innovation, while our team's collective 100 years of experience brings expertise and stability to our solutions. At Nudge, we blend the best of both worlds to deliver cutting-edge financial wellness technology backed by a wealth of industry knowledge.

Our Vision

Our Vision

Our vision is to revolutionize the way people approach financial wellness. We envision a future where every individual has the knowledge, tools, and support they need to make informed financial decisions and achieve their long-term goals. Through innovation, technology, and a deep commitment to our members, we strive to empower financial success and prosperity for all.

Our Mission

Our Mission

Our mission at Nudge is to empower individuals and organizations to take control of their financial futures. We are dedicated to providing personalized guidance, actionable insights, and innovative solutions that enable our members to navigate their financial journey with confidence and clarity. By leveraging the latest technology and harnessing the power of data, we aim to transform the financial well-being of millions worldwide.

Our team of creatives

With a shared drive for excellence, we deliver results that inspire and captivate.

A true powerhouse of talent, collaborating to bring imaginative ideas to life. With a relentless pursuit of innovation and a keen eye for detail, we strive to deliver exceptional experiences that resonate with our users. Together, we transform concepts into reality, igniting imagination and shaping the future of financial wellness

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How we came to be

Nudge is more than just a team of financial experts coming together...

It is a movement that is helping change people's lives. Prior to Nudge, our team has provided personalized advice with a deep understanding of individual needs that helped people make informed financial decisions. From making sure college students had the information they needed to get started on the right track, to helping retired couples secure their future, Nudge and its team have been reliable partners in navigating life's biggest financial decisions. We know that our work has improved the lives of countless individuals, and that's why we created Nudge.

Reagan Bonlie

Reagan Bonlie

Chief Executive Officer

Adam Habona

Adam Habona

Chief Marketing Officer

Hasib Khan

Hasib Khan

Chief Technology Officer

Shar Babaie

Shar Babaie

Head of Client Success

Craig Zofchak

Craig Zofchak

Head of Strategy

Kelly Chambers

Kelly Chambers

Product & Content Advisor

Margaret-Anne Heyland

Margaret-Anne Heyland

Product Experience Advisor

Josh Marpet

Josh Marpet

Security & Compliance Advisor

Chuck Stoops

Chuck Stoops

Strategy Advisor

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